Kenness Ltd - Privacy Policy

Last updated: 29 June 2022. Effective 29 June 2022.

Kenness Ltd (“Kenness”, “us”, “our” or “we”) provides this Privacy Policy to inform you of our policies and procedures regarding our collection, use and disclosure of information, including personal information, and data that our users (“users” or “you”) provide or we collect in connection with the Kenness website located at www.kenness.co.uk and any Kenness game downloaded or otherwise accessed by a user through third-party websites or sources (collectively the “Services”). Additionally, this Policy describes your rights and choices concerning your information.

Please note that the scope of this Policy is limited to information and data collected or received by Kenness through your use of the Services. Kenness is not responsible for the actions of individuals with no relationship to Kenness or third-party companies, the content of their sites, the use of information or data you provide to them, or any products or services they may offer. Any link to those sites does not constitute our sponsorship of, or affiliation with, those individuals or companies.

Acceptance and Consent

By registering for a user account and/or accessing or using the Service, you agree to the terms and conditions of this Privacy Policy, and you consent to the collection, use and disclosure of your information by Kenness in accordance with the terms and conditions of this Privacy Policy. If you do not agree to the terms and conditions of this Privacy Policy, please do not provide us with any information and do not use the Service.

Changes To The Privacy Policy

Kenness reserves the right to change, modify, add, or remove portions of this Privacy Policy at any time (for example to reflect updates to the Service or to reflect changes in the law). If we make a material change to the Privacy Policy, we will provide you with appropriate notice and will seek your consent to the updated Privacy Policy in accordance with applicable legal requirements. Please check this Privacy Policy periodically for those changes. Your continued use of the Service after the posting of changes constitutes your binding acceptance of such changes.

1. Information We Collect

We obtain information about you when you use or otherwise access the Service. Please note that we need certain types of information so that we can provide the Service to you. If you do not provide us with such information, or ask us to delete it, you may no longer be able to access or use the Service.

Information We Collect From You

We collect information you provide directly to us. For example, you may provide us with information through your:

Registration for and use of an Account;
Use of the Service, including mobile applications;
Requests or questions you submit to us via online forms, email, or otherwise;
Requests for customer support and/or technical assistance;
Purchases through the Services;
Registration for any contest, sweepstakes, or other promotions or events we may sponsor;
Participation in surveys we may make available; or
Provision of other information to us within or outside of the Service.

The types of information we collect directly from you include:

Account Registration Information. When you register for a Kenness game account (“Account”), we may collect information including your email address and a username.
Profile Information: You may provide additional information about yourself to create a user profile (“Profile”), including but not limited to a username. We encourage you to consider carefully what information to share as part of your Profile and elsewhere in the Service, and we recommend that you guard your anonymity and sensitive information and not use your real name as your username, as that may allow other users of the Service to identify you. Any information you choose to share should reflect how much you want other users of the Service to know about you.
Usage History. You may provide additional information by using our Service, including our mobile applications. For example, when you play our games, we also collect information about your play and the Service.
Information About Others. You may decide to provide us with another party’s email address to allow us to contact and invite that party to visit or join the Service. Such email addresses will be used only for the purpose of sending email communications to the addressee.

Information We Collect From Third Parties

We may collect information about you or others through our affiliates or through non-affiliated third parties. For example, you may be able to register for an Account through a social networking account. If you access the Service through a social media account, you may allow us to have access to certain information in your social media profile. This may include your user ID, name, email, gender, birthday, current city, profile picture URL and the user IDs of your friends who have also connected with our applications. We may also cache data we receive from the Facebook APIs to improve our user experience. Social networking sites have their own policies for handling your information. For a description of how these sites may use and disclose your information, including any information you make public, please consult the sites’ privacy policies. We have no control over how any third-party site uses or discloses the personal information it collects about you.

We may also collect information about you from non-affiliated third parties for fraud or safety protection purposes, or for marketing purposes. For example, we may receive information about your use of products/services offered by our advertising partners. We may collect also collect information about you, such as your name or email address, from third party websites or other sources from which you download or access Kenness applications, services or products that also make up part of the Service.

We likewise may combine information that we collect from you through the Service with information that we obtain from such third parties and information derived from any other products or services we provide.

Information We Collect Automatically

Device/Usage Information: We and our third-party service providers may use cookies, web beacons, and other tracking technologies to collect and store information about your use of the Service. As described further below, we may collect and analyze information including, but not limited to: (1) device type; (2) operating system and version; (3) carrier provider; (4) IP address; (5) Media Access Control (MAC) address; (6) International Equipment Mobile ID (IMEI); (7) whether you are using a point package; (8) the game version; (9) the device’s geo-location; (10) language settings; and (11) a unique device ID. In addition, we create a unique user ID to track your use of our Service. This unique user ID is stored in connection with your Account profile information to enable us to move your information to a new device at your request.

Payment Information

When you order any good or service through the Services, including any virtual currency, our payment processing service provider will collect your name, phone number, e-mail address, mailing address, billing address, and complete credit card information that enables them to receive your payment. Our payment processing service provider may also retain this information to enable you to purchase additional items through our Services without having to re-enter it each time. Please note that purchases from third parties may also be subject to additional policies.

Log Data, Cookies and Web Beacons

When you browse certain portions of the Service, we automatically collect and record standard user information and clickstream data about your visit (through the use of cookies and otherwise) as part of our analysis of the use of the Service. For example, when you visit or request a web page from our server, we record the IP address of your machine, the time, date and URL of the request and information about the browser being used, and other information regarding the visit, such as the pages visited on the Service, the time spent on each page, any advertisements clicked and any search terms used (collectively, “Log Data”). Log Data may be aggregated and is used to monitor and analyze use of the Service and to enable us to analyze traffic and trends, administer and improve the Service, identify and keep track of errors and bugs, and gather broad demographic information to become more familiar with where visits to the Service originate, how often the Service is visited and what parts of the Service are visited most often. We also share such information with third party service providers assisting us with the foregoing and with our advertisers. For example, some of this information is collected and used so that when you visit the Service again, it will recognize you and serve advertisements and other information appropriate to your interests. We also use this information to verify that visitors to the Service meet the criteria required to process their requests. We link Log Data to your information for tracking and analyzing our customers’ use of the Service to help improve the Service, to tailor the Service to their needs and to enforce our Terms of Service.

A cookie is a small data file that we transfer to your computer’s hard drive. Like many websites, we also use “cookie” technology to collect additional website usage data, to improve the Service and in some cases to enable you to more easily log in to your Account. We may combine information collected through the use of cookies we issue with other information that you provide to us. Kenness may use both session cookies and persistent cookies to better understand how you interact with the Service, to monitor aggregate usage by our users and web traffic routing on the Service, and to improve the Service and our other products and services. A session cookie enables certain features of the Service and is deleted from your computer when you disconnect from or leave the Service. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Service. Persistent cookies can be removed by following your web browser help file directions. Most Internet browsers automatically accept cookies.

We may feature advertisements served by third party advertising companies which deliver cookies to your computer or device so the advertisements you see can be tracked. These advertisers may use information about your visits to our Service in order to provide advertisements about goods and services of interest to you.

You can instruct your web browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If your browser is set to refuse all cookies, however, some features of the Services may not function properly.

We and third party advertising companies may collect information using Web beacons. Web beacons or “gifs”, are electronic images that may be used on our Site, in our Service or in our emails. We use Web beacons to deliver cookies, count visits and to tell if an email has been opened and acted upon. Advertisers may use web beacons in connection with our Service in order to collect and use data regarding advertisement performance and your interests for the purpose of delivering relevant advertising to you.

2. How We Use Information We Collect

Kenness' primary goals in using your information is to create your account, provide Services to you, troubleshoot, improve and optimize our Services, contact you, conduct research and create reports for internal use. We use information collected through our Service for purposes described in this Privacy Policy or disclosed to you in connection with our Service. This includes but is not limited to the following :

To fulfill the purposes for which you provided it (such as providing you with the games you seek to play);
To deliver products or advertisements to you according to your preferences or restrictions, to retarget content, and to otherwise personalize your experiences while using our Service;
For customer support and to respond to your inquiries;
For internal record-keeping purposes;
To communicate with you, including to send you updates, newsletters and other information that may be of interest to you;
To send push notifications to your wireless device or computer to provide updates and other relevant messages (you can manage push notifications from the “options” or “settings” function in your mobile app);
To improve the Service and to research and develop new services;
To create or maintain aggregated, anonymized or de-identified information, which we may use and disclose without restriction;
To investigate, prevent, or take action regarding unlawful or harmful activities, including potential threats to physical safety, potential fraud, and violations of our Terms of Service;
To safeguard our and others’ rights or property; and
To otherwise administer and troubleshoot the Service.

We may combine any of the information that we collect from you with other information, including information that we obtain from third parties, or with information derived from any other products or services we provide. For example, we may combine personal information you provide us, such as an email address, with information automatically collected about your device. We may use this combined information to, among other things, provide you with personalized recommendations.

3. How We Share The Information We Collect

Advertising Partners

We share your information with third parties with whom we have a business relationship such as advertisers, ad networks and analytics providers. The information shared with these third parties may be used for industry analysis, ad targeting, tracking ad conversions or demographic profiling, or other purposes related to providing the Services to you.

Service Providers

We may employ third party companies and individuals to facilitate the Service, to provide the Service on our behalf, or to assist us in analyzing how the Service is used. These third parties have access to your information to perform these tasks on our behalf and we use good faith efforts to obtain their commitment not to use your information for any other purpose.

Business Partners

We may also provide your information to our business partners or other trusted entities for the purpose of providing you with information on goods or services we believe will be of interest to you.

Legal Requirements and Protection of Rights

We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of Kenness or any third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable.

Business Transfers

We may transfer your information in connection with a change or transfer of Kenness’ ownership, or a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy, including in the course of diligence.

Consent or At Your Direction

We may share your information with your consent, for example, you may send invitations to others about the Services.

Aggregated or Anonymous Information

The sharing scenarios identified above apply to personally identifiable information, not aggregated or anonymous information. We may share aggregated or anonymous information about you and other users with advertisers, publishers, business partners, sponsors, and other third parties, in which case such information may be disclosed and used for a broad range of commercial purposes without limitation.

4. Analytics And Tailored Advertising

We may use third-party web analytics services (such as those of Google Analytics) on our Site to collect and analyze usage information through cookies and similar tools; engage in auditing, research, or reporting; assist with fraud prevention; and provide certain features to you. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on by clicking here.

If you receive email from us, we may use certain analytics tools, such as clear GIFs to capture data such as when you open our message or click on any links or banners our email contains. This data allows us to gauge the effectiveness of our communications and marketing campaigns.

The Service may integrate third-party advertising technologies that allow for the delivery of relevant content and advertising on the Service, as well as on other websites you visit and other applications you use. The ads may be based on various factors such as the content of the page you are visiting, information you enter such as your age and gender, your searches, demographic data, user-generated content, and other information we collect from you. These ads may be based on your current activity or your activity over time and across other websites and online services and may be tailored to your interests.

Third parties, whose products or services are accessible or advertised via the Service, may also place cookies or other tracking technologies on your computer, mobile phone, or other device to collect information about you as discussed above. We also allow other third parties (e.g., ad networks and ad servers such as Google Analytics and others) to serve tailored ads to you on the Service, other sites, and in other applications, and to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the Service. We sometimes provide our customer information (such as email addresses) to service providers, who may “match” this information in de-identified form to cookies (or mobile ad identifiers) and other proprietary IDs, in order to provide you with more relevant ads when you visit other websites and mobile applications.

We neither have access to, nor does this Privacy Policy govern, the use of cookies or other tracking technologies that may be placed on your device you use to access the Services by such non-affiliated third parties. If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Network Advertising Initiative’s Consumer Opt-Out link, the Digital Advertising Alliance’s Consumer Opt-Out link, or Your Online Choices to opt-out of receiving tailored advertising from companies that participate in those programs. To opt out of Google Analytics for display advertising or customize Google display network ads, visit the Google Ads Settings page. We do not control these opt-out links or whether any particular company chooses to participate in these opt-out programs. We are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.

Please note that if you exercise the opt out choices above, you will still see advertising when you use the Service, but it will not be tailored to you based on your online behavior over time.

5. EEA Data Subjects

The laws in some jurisdictions require companies to tell you about the legal ground they rely on to use or disclose your “personal data” (as defined in such applicable laws). To the extent those laws apply, our legal grounds are as follows:

To honor our contractual commitments to you: Much of our processing of personal data is to meet our contractual obligations to our users, or to take steps at users’ requests in anticipation of entering into a contract with them. For example, we handle personal data on this basis to allow you to play our games.
Consent: Where required by law, and in some other cases, we handle personal data on the basis of your implied or express consent.
Legitimate interests: In many cases, we handle personal data on the ground that it furthers our legitimate interests in commercial activities in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals. This includes: operating our business and the Service; providing security for our websites, products, software, or applications; marketing; receiving payments; preventing fraud; and knowing the customer to whom we are providing the Service.
Legal compliance: We need to use and disclose personal data in certain ways to comply with our legal obligations (such as our obligation to share data with tax authorities).

6. Retention of your Information

Kenness retains your personal data for as long as needed to provide you Services, unless we are required by law to delete or if Kenness accepts your request to delete the information. We will also retain and use your personal data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

7. Security

Kenness takes reasonable measures to protect your information from unauthorized access or against loss, misuse or alteration by third parties. Although we make good faith efforts to store the information collected on the Service in a secure operating environment that is not available to the public, we cannot guarantee the absolute security of that information during its transmission or its storage on our systems. Further, while we attempt to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party “hackers” from illegally obtaining access to this information. We do not warrant or represent that your Account or any of your information will be protected against, loss, misuse, or alteration by third parties.

8. Your Choices

When you register for an Account or later access your Account, you will able to adjust settings and preferences within your Account, and the Service will display your information based on the settings and preferences you choose. You can review and revise your Profile information at any time.

You may “opt-out” of receiving certain types of communications at any time by contacting Kenness at contact@kenness.co.uk.

For Residents of the European Union and EEA Countries:

Residents of the European Economic Area (“EEA”), can exercise certain data subject rights available to them under applicable data protection laws. Where such rights apply, we will comply with requests to exercise these rights in accordance with applicable law. Please note, however, that certain information may be exempt from such requests in some circumstances, which may include if we need to keep processing your information for our legitimate interests or to comply with a legal obligation. If these rights apply to you, they may permit you to request that we:

provide access to and/or a copy of certain information we hold about you
prevent the processing of your information for direct-marketing purposes (including any direct marketing processing based on profiling)
update information which is out of date or incorrect
delete certain information which we are holding about you
restrict the way that we process and disclose certain of your information
transfer your information to a third party provider of services
revoke your consent for the processing of your information

For more information on how to exercise these rights, please contact us using the information in the “Contacting Us” section below. If applicable, you may make a complaint to the data protection supervisory authority in the country where you are based. Alternatively, you may seek a remedy through local courts if you believe your rights have been breached.

9. International Users

The information discussed in this Privacy Policy is collected and controlled by Kenness in the United Kingdom. If you are located outside the United Kingdom and choose to provide information to us, you agree that such information will be processed in the United Kingdom for the purposes described herein. As described above, Kenness may also subcontract the processing of your data to, or otherwise share your data with service providers, and business partners in the United Kingdom or countries other than your country of residence. The data-protection laws in these countries may be different from, and less stringent than, those in your country of residence. You expressly consent to such transfer and processing.

10. Third Party Links

The Service may contain links to other websites and online services (“Linked Sites”). The fact that we link to a third party website or service is not an endorsement or representation of our affiliation with that third party, nor is it an endorsement of their privacy policies or practices. You acknowledge and agree that we are not responsible for the privacy practices of such Linked Sites, and this Privacy Policy does not apply to such Linked Sites. The operators of Linked Sites may collect information about you, and may use and disclose that information. We encourage you to review the privacy policies of the Linked Sites that you use.

11. Our Policy Regarding Children

The Service is not directed to children under the age of 13. We do not knowingly collect or solicit personally identifiable information from children under 13. If you are under 13, please do not attempt to register for an Account on the Service or send any information about yourself to Kenness. If we become aware that a child under 13 has provided us with personal information, we will delete such information from our files as required by applicable law.

We do not knowingly process data of EU residents under the age of 16 without parental consent. If we become aware that we have collected data from an EU resident under the age of 16 without parental consent, we will take reasonable steps to delete it as soon as possible. We also comply with other age restrictions and requirements in accordance with applicable local laws.

12. Contacting Us

If you have any questions about this Privacy Policy, please contact us at contact@kenness.co.uk.